Saturday, December 22, 2007

CBS Sunday Morning - A minute to Nature

Every Sunday morning, like many other CBS viewers, I too tune into to get a bit more educated with the CBS Sunday Morning. There's no doubt that it is one of the best weekly glimpses that TV has to offer.

My love for this TV program has grown more so because of the dedication it has towards environment. At the end of each episode, Sunday Morning dedicates a minute at the end to show the beautiful flora and fauna from different parts of the world. Their camera crew, it seems, locates some pristine part of the wilderness and let their cameras roll. And these clips are then broadcast without any visual and audio editing.

I like the fact that CBS is beaming these serene scenes to its viewers rather than running commercials. As per the current trends in TV advertisement rates it may very well be a $500,000 hit that CBS is taking.

Good going and excellent show of environmental responsibility, CBS. Best of luck!

Saturday, December 15, 2007

Play Pump - Watch out for Child Labor

Last year the most noticeable innovation that I came across was the Play Pump. It is a water pump that fills up overhead tanks in villages with fresh drinking water, which is powered by a merry-go-round that children play on. There is no doubt in my mind that it is one of the most ingenious uses of technology. The real estate on the water tank is also being used for advertisements that generate some revenue or display messages to educate masses on issues like HIV Aids.

While talking to another innovator who is engaged with development activities in Africa, I casually brought Play Pump into the discussion. He shared with me a perspective that is very interesting. He fears that in villages as much as it is a boon, it also has a potential to put children at risk of being forced in pumping water, against their wish(es). Another form of child labor. I am curious to know if Play Pump International has come across any such instances and how they handled them.

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