At this rate, an area of the size of Yosemite National Park can be wiped out in 8 years and the state of Rhode Island in just 7.
- office stationery,
- packaging, etc.
While these are considerable changes I am noticing in the newprint and publication industry towards a market induced shift to electronic formats, there is very little that is being done in our offices and warehouses. 20 years ago I heard/read somewhere that the world will be paperless in the next two decades with the advancements in technology and I still hear that today. What a shame!
I am not very upset by that trend. There is some progress, it's just that the rate of adoption of paperless means is very slow and the technology is still very expensive. Someone somewhere is to be blamed for it. Direct Marketing Association and Consumer Data Banks, maybe.
Junk mail is something I just don't understand a need of. I am sure that like me a majority of people who receive these promotional material discard it immediately. It's a pity that so many trees are fell every years only to end up in our trashcans and landfills without generating any value.
It is time that the marketing industry really does some study and get convinced that they are wasting time, money, resources, and most of all the environment/forests and getting no returns for it.
So, what I am suggesting here? Should these companies close their doors, lay off workers, shut down their business and contribute to a slowdown of the economy and high unemployment rate. No, that is not what I am suggesting. I am rather hinting that its time to move ahead and come up with electronic means of marketing the promotions. How sweet would it be that I have a hand held device where I receive all my coupons and promotions electronically, that get wiped off the device automatically as they expire, and remind me when I am in a mall. How easy and organized would that world be where people just beam their coupons and promotions electronically rather than having to sort, fumble, gather, scan, and debate the validity of already expired promotions.
- Do not checkmark the options to receive promotional material in post/snail mail, USPS at any of the websites that you register at or buy stuff from.
- Subscribe electronically, if you can, to your periodicals.
- If you don't get a newspaper thrown at home, you are already my hero.
- See if you can get your bank statements online and stop the paper being mailed to you.
- Whereever you get a service or product from please insist that you name and address not be traded to other companies.
- Register yourself at the Direct Marketing Association's Mail Preference Service (MPS) at https://www.dmaconsumers.org/cgi/offmailing